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Writer's pictureSarah Beth Aubrey

Part II: Wade on IN or Wait it Out?


The newsletter for professionals cautiously approaching the discussion about climate, but pretty sure they should.

Issue Number : 16


The Disadvantages of Being First 


We know that technology and innovation are constantly evolving. For some, being an early adopter is a badge of honor, while others prefer a more cautious approach. When it comes to agricultural sustainability, we could easily argue that the early adopters did so decades ago. In a time when it seems suddenly every business and industry is noticing agriculture and we’ve got manufactures, bankers, governments, and general consumers suddenly talking about soil health -as if it’s a new trend- it can be easy for those that have known this for a generation to, well, yawn. Yet, there is new innovation. New financial opportunities beckon. So, if you’re not already in the ag-carbon-soil health-renewable-you name it-game-it probably feels like EVERYONE else already is. Not so. There are still risks and factors to consider. These below are general in nature but as you read through, ask yourself: “How do these apply to my business right now?”


Take a read: Disadvantages of Being an Early Adopter

High Costs: Early adopters often pay a premium for being the first to own a new product or service. Prices may drop significantly as the technology matures, leaving early adopters feeling like they overpaid.


High Level Of Effort: Being first often means building the market even if you are buying products or getting freebies from vendors. The added labor, practice changes, and inconvenience have a large cost.


Unforeseen Issues: New technologies are not without their flaws. Early adopters may encounter bugs, compatibility issues, or other unexpected problems that can be frustrating and time-consuming to resolve.


Limited Support and Resources: Early in the product life cycle, customer support and resources may be limited. This means that early adopters might have to troubleshoot issues on their own or rely on online communities for help.

Risk of Obsolescence: Not all new technologies succeed. Some may become obsolete or fail to gain widespread acceptance. Early adopters run the risk of investing time and money into something that doesn't pan out.


Lack of Mature Ecosystem: New technologies and markets may lack the ecosystem of compatible software, accessories, and services that older, established products enjoy. This can limit the overall functionality and usefulness of the new technology.

Being an early adopter is a double-edged sword. It offers the thrill of embracing innovation and the potential for gaining a competitive edge, but it also comes with financial risks and the possibility of encountering unforeseen issues. Deciding whether to be an early adopter should depend on your individual preferences, risk tolerance, and specific needs. Ultimately, the choice between early adoption and a more cautious approach should be guided by a careful consideration of the advantages and disadvantages. It's important to strike a balance that aligns with your goals and comfort level with uncertainty in the rapidly evolving world of technology and innovation.


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